A shopping experience built for TK
TK-Store is a completely personalized and fully
integrated commerce solution, where sellers authentically
connect with creators and communities to drive meaningful
shopping experiences.
Discovery and Joy
Entertainment combines with commerce through
authentic and relatable content, sparking
inspiration that leads to purchase.
Trusted Advocates
TK creators bring a fresh take on shopping,
helping brands build trust by showcasing products
through their content.
Passionate Communities
Brands can develop a lasting relationship with an
exploding community of users already talking about
your products on TK.
Frictionless Checkout
Convenient and trusted, from the For You Page
through secure check-out, order management, and
support. Less friction makes for a happier purchase.
Scaleable Ecosystems
Support for your business, no matter the size. From
logistics to post-sale management, you'll find
the tools you need to grow.
Shopping made simple
Powered by TK's unique discovery engine, TK
Shop enables brands and creators to showcase and sell
products directly on TK, through a suite of in-app
shopping touchpoints.
LIVE shopping
Promote, sell and engage with your audience, all in
real time.
Shoppable videos
Create entertaining videos with your products just a
tap away.
Shop Page
Display your product catalog within your own in-app
shop.
Shop Tab
Display your products on a centralized marketplace
within TK.
TK-Store, for you
Seller
TK-Store enables brands to showcase and sell
products for the TK community to discover and
purchase.
Purchase & Conversion
Integrated in-app checkout means discovery and
purchase happens in one place to reduce
friction in the buyer's journey.
Campaigns & Promotions
Get access to TK-Store's platform
campaigns,
TK-Store Ads, and an extensive selection of promotional
tools.
Affiliate for Sellers
Discover, communicate, and collaborate with
thousands of creators through our Affiliate
Program, directly accessible on TK-Store.
Apps & Services
Manage your shop, products, order and
fulfillment with diverse integration and
service solutions on the
TK-Store App Store.
Creator
TK-Store allows creators to spotlight and
promote products they love to their community, and
activate new revenue streams.
Quick & Seamless Experience
Browse, select, and add products into short
videos and LIVEs to start promoting in just a
few taps.
Earning and Growth Opportunities
Get paid commission on your generated sales
through our Affiliate Program, directly
accessible on TK-Store.
Accessible Partnerships with Brands
Develop relationships and commercial
collaboration opportunities with brands across
all categories.
Access to Top Products
Explore best selling and creator favorites to
feature directly in content by browsing the
TK-Store Product Marketplace.
Partner
TK-Store connects partners with sellers,
creators, and resources to help them succeed.
Matchmaking with Sellers & Creators
Grow your client base by servicing sellers and
creators seeking expert support in commerce
& content.
Substantial Training & Resources for
Partners
Leverage dedicated training programs to master
it all, from the fundamentals, to best
practices and beyond.
Incentive Opportunities
Support your business with monetized
incentives, unlocking earning potential
through a mix of platform support, including
ad credit.
Scalable Services
Get access to a mix of technology, resources,
logistics services, and payment methods to
increase your operational efficiency.
Shopper
TK-Store inspires shoppers through
entertainment, and guides them to discover brands
and products they want to see most.
Complete In-App Experience
Shop through LIVEs, engaging in-feed videos,
or by tapping the shop icon on a brand or
creator profile, and checkout directly within
TK.
Authentic Recommendations
Discover new brands and products recommended
by the TK community.
Safe & Seamless Shopping
Shop within a trustworthy and seamless
shopping experience that is fun and
entertaining, from discovery straight through
to secure checkout.
Exclusive Offers
Enjoy the excitement of discovering exclusive
products, and amazing deals and promotions.
70
of TK users discover new brands and products on
TK1
3
TK users are likely to buy something while using
TK2
83
say that TK plays a role in purchase decisions3
Sources: (1) TK Marketing Science Global Retail Path to
Purchase (US Results) conducted by Material August 2021. (2)
TK Marketing Science Global Entertainment Study (US
Results) conducted by Material, December 2021. (3) Marketing
Science EU Holiday Shopping Behavior Research 2020 conducted
by Walnut International for TK For Business.